Shep BurrMar 18, 20193 minSuperior Service Is the Ticket for Customer LoyaltyIn a business world filled with hyper-competition and pricing pressure, differentiators are essential to getting a sales edge. More...
Shep BurrJan 27, 20192 minLess, But BetterAn iconic industrial designer’s principles offer guidance for effective business strategies. “An impenetrable confusion of forms,...
Shep BurrNov 28, 20182 minWhen Hiring Knowledge Workers, Industry Experience Is OverratedEmployers could benefit by being less conventional when they hire knowledge workers. That is the message of a Forbes.com article by Dorie...
Shep BurrAug 9, 20183 minAre You Your Biggest Obstacle To Making More Sales?My consulting practice includes working with company owners, sales managers, and sales people. Among all, I have too-often observed a...
Shep BurrJun 8, 20182 minEmployee Appreciation Now More Important Than EverEmployee appreciation is more important to morale and retention than commonly perceived, especially now. A recent Inc. article by Betsy...
Shep BurrMay 8, 20183 minGratitude is the Attitude for You and Your BusinessIn the eulogy he gave for his father many years ago, one of my best friends shared a painful regret: He had never really considered or...
Shep BurrApr 19, 20182 minA Powerful Secret for Making the Best Hire on the First TryIs there anything more frustrating than making a bad hire? The wasted training time. The financial loss. The vital work still not getting...
Shep BurrApr 5, 20184 minA Template for Sales Growth...Ask More QuestionsSELL---DON’T TELL is a well-worn sales phrase. Yet it is astonishing how seldom it is practiced, whether by well-dressed, big-ticket...
Shep BurrMar 12, 20183 minA Surprising Insight on the Importance of FocusFollowing a 35-year career of significantly building revenues for a number of companies, I became a growth strategy consultant for small-...
Shep BurrFeb 20, 20183 minThe Benefits of a Short Written PlanA good business strategy: 1. Confirms what business a company serves; 2. Determines where a company can best deliver a differentiated...