Shep Burr
Superior Service Is the Ticket for Customer Loyalty
In a business world filled with hyper-competition and pricing pressure, differentiators are essential to getting a sales edge. More...
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Shep Burr
- Jan 27, 2019
- 2 min
Less, But Better
An iconic industrial designer’s principles offer guidance for effective business strategies. “An impenetrable confusion of forms,...
Shep Burr
- Nov 28, 2018
- 2 min
When Hiring Knowledge Workers, Industry Experience Is Overrated
Employers could benefit by being less conventional when they hire knowledge workers. That is the message of a Forbes.com article by Dorie...
Shep Burr
- Aug 9, 2018
- 3 min
Are You Your Biggest Obstacle To Making More Sales?
My consulting practice includes working with company owners, sales managers, and sales people. Among all, I have too-often observed a...
Shep Burr
- Jun 8, 2018
- 2 min
Employee Appreciation Now More Important Than Ever
Employee appreciation is more important to morale and retention than commonly perceived, especially now. A recent Inc. article by Betsy...
Shep Burr
- May 8, 2018
- 3 min
Gratitude is the Attitude for You and Your Business
In the eulogy he gave for his father many years ago, one of my best friends shared a painful regret: He had never really considered or...
Shep Burr
- Apr 19, 2018
- 2 min
A Powerful Secret for Making the Best Hire on the First Try
Is there anything more frustrating than making a bad hire? The wasted training time. The financial loss. The vital work still not getting...
Shep Burr
- Apr 5, 2018
- 4 min
A Template for Sales Growth...Ask More Questions
SELL---DON’T TELL is a well-worn sales phrase. Yet it is astonishing how seldom it is practiced, whether by well-dressed, big-ticket...
Shep Burr
- Mar 12, 2018
- 3 min
A Surprising Insight on the Importance of Focus
Following a 35-year career of significantly building revenues for a number of companies, I became a growth strategy consultant for small-...
Shep Burr
- Feb 20, 2018
- 3 min
The Benefits of a Short Written Plan
A good business strategy: 1. Confirms what business a company serves; 2. Determines where a company can best deliver a differentiated...