Help Your Company Achieve Its Highest Value/Sale Price With Business Growth Strategies

It is stunning for many Business Owners to find that only about 30% of companies offered for sale result in a transaction and that 75% of those companies’ owners profoundly regret their decisions to sell 12 months later, often because of a disappointing financial outcome.

For a business owner who wants to increase a company’s value and achieve the ultimate desired sale price, there should be two priorities:

• Profit Growth

• Valuation-Multiple Growth

Kingfisher Growth Strategies’ business, marketing, sales, and valuation strategy consulting can substantially accelerate profits and increase valuation multiples, to maximize company values, and ultimately sale prices.

Business Strategy Consulting

A good business strategy confirms what a company does, who it serves, and where it can best deliver a differentiated benefit to a meaningful target market. It also defines the next steps, accountability, and key tracking metrics.

Many companies take business strategy for granted, being reactive and following sales wherever they may lead. This can be self-defeating, as income that appears easy often distracts from the pursuit of stronger opportunities, premier service, and powerful messaging.

Marketing Strategy Consulting

A good marketing strategy positions the key benefit of a company's product or service in a focused, compelling, and memorable way that is in line with the business strategy. It is the stake in the ground for how a company or product presents itself to the world and the basis for how it is sold. For a company or product to gain momentum, the messaging needs to effectively emphasize and consistently sell the differentiated benefit that responds to the identified need.

Companies often ignore positioning---instead marketing product features and leaving it to prospects to sell themselves. And sometimes companies are fearful that they will lose out if they focus on a specific benefit for a defined prospect niche. These are errors.

Given the frantic pace of today’s world, if a product or service cannot break into a prospect’s consciousness, there is a low chance that success can be optimized, let alone occur. The way to break through is by tailoring a position, marketing a differentiated benefit, and specifying prospect targets.

Sales Strategy Consulting

How can we close more sales? What is the best way to sell the product? Who are the best people to approach? Are there additional channels and categories we should consider? How are we going to go after them? What will we say in our outreach and presentation? Is my team up to the task? How is the competition selling against us? How can we sell against them? Can referrals make a difference?

Many companies leave questions like these unconsidered and unanswered. They take orders instead of selling, or doing what has always been done in the past, reluctant to blaze new trails or train their teams in different approaches. This can lead to failure, as they are outrun by companies that get it. Selling regularly begins at “No”.

Valuation Strategy Consulting

Business valuation multiples are set within a market-dictated industry range and generally applied to company EBITDA to determine a company's value.

The high end of the multiple range reflects best-in-class industry companies. The lowest end is reserved for companies with poor human, customer, structural, and social capital characteristics. In general, laggard companies are not salable.

Understanding and executing actions that can increase valuation multiples, as if a company ownership exit could occur at any time, should be an ongoing strategic priority, no matter the stage of a company’s development. This can lead to an exponentially higher price when a company sale ultimately occurs.

About Kingfisher Growth Strategies

Kingfisher Growth Strategies, a business growth strategies consultant, helps Business Owners increase their profits and multiples using an immediately actionable, two-pronged approach aimed to increase both profits and valuation multiples.

Shep Burr, a proven company leader and business builder, and a Certified Exit Planning Advisor (CEPA), has to date helped numerous national (including publicly traded), regional, localized, and foreign Kingfisher clients spanning a wide range of industries.