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Results in Focus

Kingfisher develops business strategies, marketing strategies, and sales strategies to help companies determine and pursue their best product, prospect, marketing, sales, and management opportunities.

In addition, Kingfisher can provide performance improvement advice, execution assistance, and Board membership.

Results are often immediate.

Companies that do not clearly delineate their business, marketing, and sales strategies often suffer from a confusion of priorities, products, and messaging.

Here are Kingfisher's 10 Principles for unraveling these complications:

  1. Identify the most compelling market opportunity

  2. Focus on the most compelling market opportunity

  3. Exit the least compelling market opportunities as quickly as possible

  4. Discern the unique benefit of the product /service

  5. Focus on the best prospect categories

  6. Determine product positioning and how best to sell it

  7. Target the messaging to what the best prospects care about

  8. Stress the benefits, not the features, in the messaging

  9. Ensure that the messaging is understandable and sellable

  10. Define the business, marketing, and sales strategies in writing


For a company to have a bright future - and reach its full potential - clarity, simplification, and focus on the compelling opportunities and messages are essential.

Kingfisher follows the same philosophy as Steve Jobs, who said, “That’s been one of my mantras---focus and simplicity. Simple can be harder than complex. You have to work hard to get your thinking clean to make it simple. But it is worth it in the end, because once you get there, you can move mountains."

Get in touch today to discuss how Kingfisher can help your company achieve ambitious revenue and profit goals.

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